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Startup Facebook Ads Rapid Fire

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Startup Facebook Ads Rapid Fire

We helped a startup with their Facebook Ads using the Facebook Ads Rapid Fire Testing Method.
The Challenges
  • This client was a startup and had very little to no information about their target audience
  • They didn’t have their ideal customer avatars built and blank on their message and creatives
  • No website and completely relied on our agency
The Strategy
  • We began with building 4 variations for their landing page, using different messaging and creatives
  • We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
  • Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
  • Initial strategy session and discovery
  • Ideal customer avatar planning and creation
  • Brand messaging strategy
  • Landing page creation and optimization
  • Built a full-Facebook funnel
  • Targeted 16 different cold audiences at the top of the funnel
  • Used retargeting with intriguing offers at the middle of the funnel
The Results

This startup began their rapid-fire testing period to find their ideal audience, message, and creative. After this test period (between 2 – 4 weeks), we began to use the winning adsets and optimize. At the end of their sixth month, we were achieving an average 5.28x ROAS.



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