CASE STUDIES

$81,813 in Ecommerce Sales with a 5.28x ROAS Using Facebook Ads

The Challenge

To get 2X ROAS using Facebook Ads – something the brand had been trying to achieve for months.

The Process

To get the results we desired, we:

Identified the core problem: the ad spend was not being used properly. Instead, the store was spending most of the ad spend on traffic campaigns.
Turned off all irrelevant campaigns.
Launched a “Conversion” campaign, considering that the primary goal was
increased sales.
Started RFT testing to get winning assets quickly.
Designed dynamic ads with engaging graphics and minimal, client-centric copy
addressing the pain points of the brand’s customers.
Rigorously tested the Ad copy/Creatives.