Internal linking is important for any website as it helps establish website architecture & spread the link from one page to another page within the same domain. Internal Links are mainly hyperlinks that point at a target or another page on the same website. From build page authority, to connections between web pages, usability, user experience, and global SEO strategy & rankings, internal link building has several advantages. It’s mostly, the homepage of any website that has the maximum number of internal links, and this is why this page carries the most link value.

Now, let us take a closer look at the best strategies you can follow to boost your ranking:
1) Create Quality Content: To create internal links in a website, you need to create different internal pages with high-quality content. So, focus on a content marketing strategy that aims at creating keyword-rich content. A lot of content on your website, allows you to create ample internal linking opportunities which finally builds a good internal linking structure on the website.
2) Use Keyword-Rich Anchor Text: The proper use of anchor text important because it’s the anchor text that search engines use to understand what page you’re linking to is about.
3) Create Reasonable Number of Internal Links- Creating a lot of internal links is great to boost your website’s ranking & SEO. However, it doesn’t mean you can create unwanted & countless links. If you have more than a minimum count of internal links, search engine crawlers might doubt the authenticity of your content.
4) Create Deep Links: When creating internal links, rather than just focusing on home page, contact us section, etc. also target the deeper pages as it helps search engines to deepen crawling into your website.
5) Create Ideal Structure for the Website: Be it any website, it should have a defined structure, which on top has the homepage; below sub-sections or categories, and further down, individual pages or posts.
6) Use relevant links: Don’t intentionally create links for the sake of doing it. Create link to certain content that is relevant to the source context.
7) Use Follow Links: Using followlinks can enhance SEO and in turn, boost page ranking, thus, helping them get better results in SERPs.
Conclusion:
With the right data, tools, and a solid internal linking strategy, your website is sure to rank higher on Google. But always remember, Google is smart enough to understand the context surrounding each internal link, therefore keep links, natural.